Southern Pines Diner Car
Branding & Logo Design | Custom Signage Installation
I collaborated with Matthew Bullock, owner of Southern Pines Supper Club and Southern Pines Diner Car (Somerville, MA) to develop a unique branded identity for the Southern Pines Diner Car located in Bow Market. Matthew wanted the aesthetic to be reminiscent of 1950’s era drive-in diners you might have seen off a large interstate at the time. I chose a bright, limited color palette and focused on vintage-inspired fonts and simple shapes. I also designed a kawaii style grim reaper yielding a jalapeño-bladed scythe to serve as the Diner Car mascot & adorn merchandise items.
Caroline Webb 