Caroline Webb

Digital Content Marketer • Social Media Specialist • Creative Designer • Hobby Collector

Mimi’s Chūka Diner

Strategy Goals: Drive restaurant awareness and engagement to encourage sustained diner traffic and interest. Work collaboratively to develop brand voice and aesthetic across social media platforms. Forge and maintain working relationships with food influencers and food-focused media outlets.

Results: – Built account to 5.5K followers with sustained engagement on posts and reels. Developed long-term, positive relationships with several food-focused accounts.

  • Concept-to-content creation of short- and long-form video/photographic content that balances viral, trend-driven media with informational posts centered around food offerings, restaurant identity, and special events

Something to take the edge off

Ebi Chili Education

Jigoku Mabo Dofu Challenge Promotion


Aeronaut Brewing Company

Strategy Goals: Modernize social media strategy to develop more authentic representation of the brand in a way that encourages engagement online and improved community involvement in taprooms and event spaces. Initiate brand ambassador program with beer-focused accounts that includes PR packages and exclusive events.

Results: Increased cross-platform engagement by over 30%, total audience by 3.6%, and our published posts by over 100% across photo and video content.

  • Concept-to-content short- and long-form video and photographic content that balances viral, trend-driven media with people-focused posts and promotional material for products and events
  • Live event photography for use in future promotional efforts that focuses on sense of place and lively audience participation/engagement

Interview: Allston Rat City Arts Festival

Non-Alcoholic Beer Promotion

Double Nandu IPA Release Announcement

Fall Events Round Up

Brew Staff Beer Challenge

Behind the Scenes: Signmaking & Annual Beer Release Promotion