Mimi’s Chūka Diner
Social Media Management | Content Capture |
Graphic Design | Email Marketing
Mimi’s Chūka Diner is a small, owner-operated restaurant located in Somerville, MA. Their goal is to provide high-quality, affordable meals that are crave-worthy and shareable, while serving as a neighborhood staple in the area. Mimi’s serves up food inspired by chūka ryōri, which includes classic Chinese/Sichuan dishes adapted for Japanese palates and cooking methods. Mimi’s combines this with traditional American diner influences, Japanese regional dishes, and the co-owners culinary interests for a fusion cuisine that expands palates while remaining grounded in authenticity. I joined Mimi’s Chūka Diner October 2024, during the final planning stages before the soft open (takeout service only) at the end of November 2024, leading up to the grand open (full service available) in February 2025. As the Marketing Manager, my role focuses on cultivating sustained, intentional interest in the restaurant through multi-platform campaigns. I’ve forged strong connections with the local media outlets and food content creator community to support each chapter of Mimi’s first year in business. I partner with ownership and other local restauranteurs to develop exciting pop-up and one-off events to ensure our dining community remains invested in joining us for meals. I’m also responsible for print and digital graphic assets, including menus, event assets, and other promotional materials.
Caroline Webb 